SEMrush is, without doubt, the top SEO software tool for SEO agencies. It provides you with access to more than 40 SEO tools all ranging from traffic analysis to keyword tools, blog audit, and on and so forth. It also allows for you to easily create a backlink profile that can be shared with other SEO firms and in turn help them increase their rankings as well. Another feature of this SEO tool is that it can help to keep track of competitor activity and if you notice a certain pattern then you can act on it early rather than waiting till the problem gets out of hand.
Another great feature of this SEO software for agencies is that it allows you to access its sister software which is called citation tracker. This software helps to track how your clients are finding you online, it also tracks how much traffic you receive and how you are getting it. With a citation tracker, you get to view how many times each keyword is being used and when.
You also get access to local search ranking reports, which is very helpful when doing SEO audits as these reports will show you your ranking on different search engines based on various factors. You can choose to view Google Webmaster Central, Yahoo Webmaster Central, Bing Webmaster Central, and Alta Webmasters for more detailed information on each tool.
SEO software tools also give you access to business audits which help you in understanding your SEO activities and how effective your SEO strategies are working. This is very useful as most SEO firms offer pricing plans based on business size and experience which means that you will know exactly what you are paying for. Business audits will tell you which keywords your competitors are using and the amount of traffic they are getting. You can also use the URL scanner to easily navigate through web pages and check what links are pointing to your site.
Local search checker
The next tool in SEO software for agencies is a local search checker which helps you track your SEO ROI. A local search checker will automatically check the accuracy of your local citations every time you submit a new listing. It also updates you on any changes in your SEO strategy and recommends any changes which would bring better results. It also offers link checks, which gives you a report on the number of sites linking to your site and a summary of the top-ranking sites which you can use for future SEO audits.
SEO software also comes with valuable perks such as a free site audit report, a free link checker, a free website checker, and a free site tracker audit report. With an SEO checker, you can check your backlinks and link density which will tell you where your site stands. If your site has a high backlink density, it means that there are quite a number of quality websites linking to your site. If your site has low backlink density, it means that the number of links coming to your site are weaker and are of low quality. By monitoring your backlinks, you can spot problems early and get them fixed so that your SEO goals are met early as well.
SEO software provides you with an insight into your position in the Google search results rankings. It tells you exactly what keywords are ranking well and where you need to improve if you want to achieve good rankings in the Google search results. Good SEO software does all these for you and even more.